Going crazy with a MultiCultClassics Monologue…
• The New York Post reported that Michael Jackson’s plastic surgeon checked into a psych ward in California. The doctor was admitted on June 23, three days after two business pals filed a $100 million defamation lawsuit against him. Hey, that’s enough to drive anyone bonkers. If the doctor’s patients stop by to visit, will he even be able to recognize them?
• Target Market News reported on the latest Web effort from luxury automaker Lincoln. A three-minute movie—MadCrazyLove—debuted during the BET Awards telecast, and now you can catch it online. “Studies continue to show that Americans are embracing the Internet in a bigger way, and are looking beyond sound bites for broader stories,” said Lincoln Communications Manager Tom Grill. “As this advertising model changes, Lincoln will continue to design fresh and innovative advertising that is hard-hitting and relevant. MadCrazyLove accomplishes just that and introduces our new Lincoln MKS in a fun, yet meaningful way.” Um, memo to Lincoln: Running a corny three-minute commercial on your website is hardly the optimal way to digitally engage consumers. Not MadCrazyLovin’ this project.
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