This week’s Advertising Age cover story is titled, “The Changing Face of the U.S. Consumer.” The piece opens with the following line:
The marketing community, already dealing with a slumping economy and an increasingly consumer-controlled media marketplace, must confront another new reality: The face of the American consumer is changing dramatically.
According to the U.S. Census, there’s a great deal of variety emerging: a growing segment featuring +50-year-old head of households; regional markets becoming more diverse on multiple levels; immigration creating seismic shifts in race and ethnicity.
Engaging the changing face of the U.S. consumer could pose tremendous challenges for Madison Avenue, which has maintained its singular face since, um, forever.
No comments:
Post a Comment