Sunday, November 30, 2008
6197: Overreaction Of The Week.
Ad Age reported Unilever is considering cost-cutting measures that involve reducing the number of colors in its packaging.
No big surprise. This is the corporation whose Dove brand plays off White beauty standards. Plus, Unilever pushes Fair & Lovely skin lightening products in places like India.
Why, Unilever probably wants to turn all of its packaging pure White—just like the staffs of its Madison Avenue advertising agencies.