Ad Age reported on the Association of National Advertisers’ Multicultural Excellence Awards, and the headlining honoree was a general market spot for McDonald’s. But wait, it gets better. The commercial was created by DDB of the Omnicom network. Gotta admit, the conglomerate has cultural cojones. The place that holds the worst diversity hiring record, exhibits blatant racism, is a repeat homophobic offender, plays politics to steal minority assignments, and accepts a dubious humanitarian tribute now nabs a multicultural ad show trophy. What’s next—an NAACP Image Award?
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