Tuesday, April 06, 2010
7605: Delayed WTF 1—CP+Bullshit.
Over the past few months, MultiCultClassics has been occupied with real work. As a result, a handful of events occurred without the expected blog commentary. This limited series—Delayed WTF—seeks to make belated amends for the absence of malice.
Back in January, Lincoln Stephens of The Marcus Graham Project and Shelton Scott appeared with Alex Bogusky on the FearLess Q+A show. The goal was to stage an original and provocative discussion on diversity in the advertising industry—and it was all actually influenced by online suggestions from Craig Brimm of the Kiss My Black Ads blog.
Can’t help but think that FearLess ultimately played like ClueLess, at least in regards to Bogusky.
Once again, an advertising leader spouted the same old lines such as, “Obviously, there’s a lot of work to be done.” At this point, stating the obvious—and even starting the thought with the word “obviously”—is becoming tired. Why do White adpeople feel so comfortable admitting to their historic failure at addressing the issue?
Once again, a premier creative mind offered contrived and clichéd solutions involving youth outreach programs. Will the agency best known for its youth advertising succeed in wooing youth to advertising? Let’s hope Bogusky doesn’t charge his interns with producing a minority recruitment video.
Once again, the ruling majority displayed head-scratching insensitivity. Bogusky introduced Scott as his first partner in the business. Yet he doesn’t appear to hold heightened motivation or inspiration for increasing the number of “Scottish” ad executives. Wow. Just wow.
Once again, the excuses included insisting there is a lack of minority candidates in the region. Um, when CP+B was headquartered in Miami, the agency couldn’t seem to find Latino candidates in a place where Latinos account for up to 60 percent of the population. If Bogusky opened a satellite office in South Central, he’d probably claim to never see any Black applicants.
Once again, MultiCultClassics is wondering WTF. The FearLess Q+A theme song screeches, “Let’s shoot the shit.” Let’s revise the lyrics to incorporate “bullshit.”