At The Big Tent, Bill Imada criticized the culturally clueless commercials created for MetroPCS. Surprisingly, most of the
Thursday, April 29, 2010
7639: MetroPCS Not PC.
At The Big Tent, Bill Imada criticized the culturally clueless commercials created for MetroPCS. Surprisingly, most of the
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3 comments:
FYI: The art director that created Chad and Ranjit is from India. Check your facts ;)
Well, there are plenty of ads incorporating stereotypical imagery being created by people of all cultures—as well as multicultural agencies. The creators’ race or ethnicity does not validate the end product. Was the MetroPCS campaign created by an Indian agency or a White (i.e., mass market) agency? If it’s the former, that’s one thing. If it’s the latter, there are no facts that require checking. Thanks for the comment.
Seems like the "editors" from Richards Group (Metro PCS agency) are keeping themselves busy. Pitiful.
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