Can’t help but think the MillerCoors shakeup appears to be the handiwork of drunken White men. The biggest losers are Draftfcb and Razorfish. Saatchi & Saatchi picked up Miller Lite AOR status; a Chicago-based WPP coalition—featuring JWT (which barely has a Chicago presence at all), Grey (which also has a minimal Chicago presence), Ogilvy, Y&R and unnamed digital shops—picked up Coors AOR status; and Digitas retained its Miller Lite digital duties.
Of course, no minority shops were noted in the revised org chart.
Amazingly, the entire feat was accomplished without any formal reviews, presenting another example of Corporate Cultural Collusion at its finest.
Politics were certainly at play, as Chicago-based MillerCoors kept business and jobs in its hometown. But MillerCoors Exec VP-Chief Marketing Officer Andy England seemed delusional when gushing he was awed by the “depth of creative talent and beer experience” of the WPP gang. “It is deep and it is wide. We’ll have access to an enormous bench of creative talent.” Talk about drinking the beer-spiked Kool-Aid.
It could have been the perfect opportunity to let AMC series The Pitch stage a shootout for the beer company. Instead, it likely boiled down to drinking buddies sharing the wealth.
White Man Up!