Saturday, September 21, 2013

11463: Coke Tops In Insensitivity.

From Sky News…

Coca-Cola apologizes for ‘retard’ bottle cap

By Sky News

Coca-Cola has apologized to a family who found the message “You Retard” printed inside a bottle cap.

Blake Loates, from Alberta, Canada, found the offensive message after buying a bottle of Vitamin Water, which is owned by the drinks firm.

“We immediately thought, you have got to be kidding me?” she said.

“We thought it might have been a disgruntled employee or someone in a (bottling) plant playing a joke.”

She took a picture of the bottle top and her father Doug wrote a letter of complaint to the drinks firm, mentioning his younger daughter Fiona, who has cerebral palsy and autism.

In his letter, seen by the Huffington Post, he told the company: “The R word is considered a swear word in our family. We don’t use it.

“We don’t tolerate others using it around us. We ARE oversensitive but you would be too if you had Fiona for a daughter!”

Coca-Cola said it has been printing one random French word and one random English word on the inside of each Vitamin Water cap.

Shannon Denny, from Coca-Cola Refreshment Canada, said: “We did not mean to offend at all. We are certainly very apologetic for this oversight.”

The company says it now has a system in place to review words printed on the bottle caps, and says it has recalled the remaining products.

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