Advertising Age posted a video interview with Lane Bryant EVP CMO Brian Beitler, who advocated for “size inclusivity” in marketing and society at large. Sounds like a full-figured version of diverted diversity.
LIVE AT ANA: LANE BRYANT’S CMO ON THE MAINSTREAMING OF SIZE DIVERSITY
By Adrianne Pasquarelli
After a crowd-inspiring presentation about body diversity in marketing at the Association of National Advertisers’ “Masters of Marketing” conference, Brian Beitler, executive VP and CMO of women’s apparel brand Lane Bryant, talked about his expectations for the future. We asked him when diverse body types will no longer make headlines. His response: Not as soon as we might hope.
1 comment:
Let me see if I've got the list of diversities that are more important than ethnic diversity in the ad industry right, based on recent news:
Gender diversity
Diversity of thought
Age diversity
LGBT diversity
Size diversity
Physically disabled diversity
ADD, ADHD, Dyslexic diversity
Mentally developmentally disabled diversity
(then somewhere way at the bottom of that list, ethnic diversity sometimes gets mentioned, but all the other ones are more pressing)
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