Adweek and Advertising Age reported Droga5 terminated CCO Ted Royer, although neither publication offered specific reasons for the decision. A Droga5 spokesperson stated, “We are committed to maintaining a safe and inclusive environment for all our employees.” Maybe the next issue of the Droga5 diversity ‘zine will hint at the motivations behind the move. Or Droga5 could produce another patronizing Honey Maid campaign featuring “safe and inclusive” workplaces.
Droga5 Fires CCO Ted Royer, Citing Need for ‘a Safe and Inclusive Environment’
He was placed on leave earlier this week
By Patrick Coffee
Droga5 has terminated its chief creative officer Ted Royer today after placing him on leave earlier this week.
“Effective today, Droga5 New York has ended its employment relationship with Ted Royer, CCO,” a spokesperson wrote in a statement to Adweek.
The representative added, “We are committed to maintaining a safe and inclusive environment for all our employees. We are unable to comment further on personnel matters.”
On Tuesday, Adweek broke the news that the creative leader and 10-plus year agency veteran had been placed on leave. That morning, CEO Sarah Thompson wrote in an email that Droga5 had hired “an independent firm … to assist us with our investigation” and encouraged staff members to come forward with “any concerns or complaints.”
Today an agency representative declined to name that firm or elaborate on the reasons for the decision. At this time, it is unclear who will assume the top creative role at Droga5 in the CCO’s absence.
Royer, who joined the agency in 2006, has not responded to messages seeking comment on his departure. As of this afternoon, his work email address was no longer working and his page on the agency’s website had been erased.