Showing posts with label bhm 2010. Show all posts
Showing posts with label bhm 2010. Show all posts

Friday, March 05, 2010

7561: Belated BHM BS.


From The Los Angeles Times…

Villaraigosa shocked at celebration of O.J. Simpson, RuPaul, Dennis Rodman at L.A. Black History Month event [Updated]

By Alexandra Zavis

Mayor Antonio Villaraigosa expressed shock over allegations that three teachers at a South Los Angeles elementary school encouraged students to celebrate O.J. Simpson, Dennis Rodman and RuPaul during Black History Month.

The teachers have been suspended as the L.A. Unified School district investigates. According to officials, children at Wadsworth Avenue Elementary School were carrying pictures of the men at a parade Friday on the school playground.

“I am shocked and outraged by the actions of these teachers at Wadsworth Elementary School,” Villaraigosa said in a statement. “These teachers undermined the school’s well-intentioned celebration, and they did so at the expense of elementary school students. Their actions were not only cynical, but did a terrible disservice to the students, their families and all of the teachers who work hard on a daily basis to build trust and a productive learning environment.”

Los Angeles Unified School District spokeswoman Gayle Pollard-Terry said Supt. Ramon C. Cortines learned about the incident Tuesday and had the teachers, who are white, pulled from their classrooms for the duration of an investigation. The suspension is without pay for the first three days.

“The superintendent believes there are better choices,” Pollard-Terry said.

Other students were carrying pictures of President Obama and the Rev. Martin Luther King Jr.

The teachers have not been identified and could not be reached for comment.

District officials did not provide specific details about what the teachers did, saying the investigation was still ongoing.

Some community leaders aren’t satisfied with the suspensions and are calling for the dismissal of the instructors, who teach first, second and fourth graders.

“I just can’t fathom what these teachers were thinking of except to make a mockery of African American history,” said Leon Jenkins, president of the Los Angeles branch of the National Assn. for the Advancement of Colored People.

L.C. “Chris” Strudwick-Turner of the Los Angeles Urban League likened the episode to a series of racially provocative incidents at UC San Diego, where a Feb. 15 off-campus party mocked Black History Month.

“These kinds of things build on each other,” she said. “When something like that happens in [San Diego] and there is no immediate consequence, that emboldens others. That’s why I was glad that LAUSD took them out of the classroom right away.”

[Updated at 1:38 p.m.: Pollard-Terry said Simpson appeared on the approved list of Black History Month figures, which dates back to 1985. But the names of Rodman and RuPaul, among others, were added in pencil when teachers were selecting which prominent African Americans their classes would honor in the parade. The school principal did not see the list, which Cortines called a lack of oversight, said Pollard-Terry.]

She said the three teachers were believed to have suggested at least some of those names for the list.

The district dispatched a human relations and ethnic diversity team Wednesday to help the school prepare lessons that are “more appropriate for Black History Month,” she added.

Strudwick-Turner said the Los Angeles Urban League has been told by people who attended the parade Friday that the teachers had been asked to instruct their classes on a notable African American and that they had selected Simpson, Rodman and RuPaul.
The mayor said in his statement that he hopes the situation will be resolved. “I urge the Los Angeles United School District to take swift and appropriate action with respect to the teachers involved. We cannot stand for such myopic behavior by those whom we entrust to teach and inspire the next generation,” he said.

Sunday, February 28, 2010

Saturday, February 27, 2010

7550: BHM 2010—Walgreens.


Walgreens goes the distance with its BHM promotion, offering all the health and beauty items you need.

Friday, February 26, 2010

7548: BHM 2010—MLK National Memorial Project.


I have a DM. The Martin Luther King, Jr. Build The Dream National Memorial Project sent out a comprehensive direct mail package featuring greeting cards, a four-page letter and color brochure—a $25 donation gets you a lapel pin and wristband. Learn more at BuildTheDream.org

Thursday, February 25, 2010

7546: BHM 2010—Walmart.


Walmart celebrates with celebrities via inspirational videos. However, the Degree co-branding is a bit heavy—is it the official deodorant of BHM?

Wednesday, February 24, 2010

7544: BHM 2010—Illinois State Lottery.


The Illinois State Lottery celebrates Black History Month via a volunteer promotion and donations that can be submitted in the form of losing lottery tickets. Is the presumption that Blacks have lots of losing lottery tickets?

Monday, February 22, 2010

7540: BHM 2010—U.S. Census Bureau.


The U.S. Census Bureau celebrates Black History Month with a list of figures relevant to Blacks. The numbers don’t include percentages for Black executives in the advertising industry—or the 2010 U.S. Census campaign budget allocations for minority ad agencies and media.

Sunday, February 21, 2010

Saturday, February 20, 2010

7532: BHM 2010—MSI Chicago.


The Museum of Science and Industry in Chicago presents Black Creativity events throughout the month. Black folks can learn about Black inventors and innovators, start healthier lifestyles with special dance routines and view graffiti-filled signage.

Thursday, February 18, 2010

7528: BHM 2010—Nationwide.


Another sign of the times: Nationwide Insurance presents a BHM campaign created by its White advertising agency. The White guys wound up producing a concept as corny contrived as anything a Black agency might have concocted.

Nationwide unveils Black History Month work from general market agency McKinney

Nationwide Insurance last week unveiled a program for Black History Month that, according to a press statement, “encourages consumers to get on line to share, build and capture important family history in celebration of the rich heritage and legacy of the African American family.”

“Nationwide continues our commitment to support the African American community,” said Mark Hara, vice president for Nationwide. “The Nationwide Family Heritage Tree Web site allows each member of the family to input data, build their family tree, add photos, input facts about their heritage and invite others to share.”

The Black History Month campaign was created by McKinney, Nationwide’s advertising agency of record which it retained for general market creative work less than a year ago. Most recently, Nationwide had assigned the Carol H. Williams agency to handle its African-American targeted campaigns, but that assignment ended in 2009. The company has also worked with the Matlock Advertising and Public Relations firm.

Nationwide, which according to TNS Media Intelligence, spent $228 million in media ad expenditures in measured media, has not yet selected a successor agency to CHWA.

The statement said that the “Family Heritage Tree Web site (www.nationwide.com/familytree) is a resource for visitors to share data and stories with other family members, allowing for two-way interaction to help build a more robust and complete family history. It also provides an opportunity for family members to add comments and work together to create their family tree.”

“We are excited to launch this campaign on the first day of Black History Month,” said Hara. “We hope families will use this web tool as a way to honor their past, share stories amongst family members and build their family history for themselves, and their children.”

Also Nationwide says it is helping to support the UNCF through a partnership with Pandora.com. During Black History Month, Nationwide will have two branded stations available on Pandora, the popular personalized and free internet radio service. Nationwide will donate $5.00 to UNCF for each one of the first 6000 visitors who listen to either one of the two Nationwide branded radio stations on Pandora.

“We’re pleased to partner with Nationwide, to give them a truly innovative and creative option that facilitates their financial contribution to the UNCF and delivers discovery and joy to those who get the chance to listen to the great music on the Nationwide branded stations.” said Pandora’s chief revenue officer John Trimble. “Pandora’s multi-platform advertising solution, combined with our breadth of demographic knowledge about our listeners, ensures that our partners, such as Nationwide, will have their campaigns seen—and heard—by their ideal target audience who are listening to internet radio.”

The Heritage Family Tree Web site can be accessed through the end of the year.

Wednesday, February 17, 2010

7526: BHM 2010—Verizon.


Verizon is sponsoring the obligatory BHM Essay Contest with UNCF. Why don’t they just let students text their entries?

Tuesday, February 16, 2010

7524: BHM 2010—ComEd.


To succeed in life, it helps to have a gigantic Black man behind you.

Sunday, February 14, 2010

Friday, February 12, 2010

7512: BHM 2010—Macy’s.


Looks like Macy’s just took a fashion catalog photo and repurposed it for a BHM ad.

Wednesday, February 10, 2010

Tuesday, February 09, 2010