9539: Wigging Out With Bing.

Bing celebrates The Annual Flaunting of the Wigs—yet aren’t most folks using the search engine to find Afro wigs for Blackface parties?

8781: Milking Microsoft’s Marketing Melodrama.

Adweek reported on the Microsoft account shifts shafting JWT, presenting a different scenario than other stories that claimed client-side changes prompted the moves. Indeed, Adweek seemed to dump the blame squarely on JWT’s doorstep, citing the 2010 departures of Ty Montague and Rosemarie Ryan as “a turning point in the relationship.” Wonder if Montague and Ryan viewed JWT as a
Burmese prison and couldn’t wait to escape. And maybe JWT CEO Bob Jeffrey was actually directing his “unfair and anger-inducing” comments toward the ex-JWT duo. Ryan insisted that the company she formed with Montague will not pick up Bing business—but perhaps they’ll get a cut of Skype. Whatever. In a previous post, MultiCultClassics suggested Microsoft should program Bing so that searches for “crybaby” yield a result featuring a picture of the JWT CEO. Appropriately enough, a Bing search of “JWT Bob Jeffrey” displays the image below among the top results.

6905: Multibingual.

Has anyone actually used Bing™ for anything?

The brand’s commercials are completely unintelligible. One would be hard-pressed to explain what the fuck Bing™ even is after viewing the spots. Ironically, the best way to find answers about Bing™ requires a Google™ search.

The recent PR surrounding Bing™ seems to confirm the problem. It’s as if the stories are forced on the media to generate fake hype. And tying to Twitter smacks of desperation.

Bing™ needs to do a search—for a new advertising agency. Of course, if Bing™ executives tried Bing™ to conduct the quest, they’d probably wind up with a bad decision like, say, Draftfcb.

Then Draftfcb would employ its cutting-edge—albeit culturally clueless—consumer insight expertise to appeal to diverse audiences. And the end result might include copy and imagery such as this: