17123: Big Opportunity, Big Package Deal…?

 

This actual job listing seeking a Panel errection (sic) execution coordinator with Lloyd Insulations in India offers candidates $40k–$50k per month.

 

Wonder how candidates must present erection experience during the interviews.

16707: National Cooperative Dairy Federation Campaign Is Udderly Patronizing.

 

This National Cooperative Dairy Federation of India campaign is explained as follows:

 

The core theme of our Cover Design is based on Celebrating Indian women as the manifestation of Durga. Be it her nurturing the future generation of India, her strengthening its economic backbone or rendering her services on the highest posts, today's woman is an embodiment of Multi-tasking, much like the divine goddess.

 

While celebrating womanhood is at its core, the design also articulates inclusiveness which is evident through women garbed in various community attires.

 

Wow, that’s really milking it in terms of patronizing propaganda…

 

16572: BAD, MAD, SAD—EGAD!

 

Newgen Software and Buffalo Soldiers in India hatched this International Women’s Day campaign, offering the lengthy and ludicrous explanation below. A peek at Newgen and Buffalo Soldiers leadership shows the concept is performative propaganda, as the MAD greatly outnumber the BAD at both organizations—which is really SAD.

 

Here’s the explanatory excrement:

 

Newgen Software approached Buffalo Soldiers to come up with a Women’s Day Video that starts the right kind of conversations at workplaces by breaking biases.

 

The Ask:

 

If we are sparking conversations that challenges the prevailing notion, we need a first of a kind extended campaign in the B2B space that addresses how Newgen breaks systemic biases and raise awareness about the theme of “Investing in Women.”

 

The Campaign:

 

We suggested featuring female leaders to tackle ‘How women are simply perceived as ‘BAD’ at corporate roles’. In the development phase, the idea of men joining the convo too was explored and how ‘MAD’ they are to always motivate their women peers and facilitate room for their growth. Because it’s time to UNBIAS.

 

In the face of modern day adversity, women have stopped limiting themselves to sheer circumstance. They have become the voice of change, the wind that inspires a new era. Their work has brought not just promises to life but a change in perception. So when others think women are BAD, we believe them to Be A Differentiator.

 

In the case of gender equality, men have been key motivators for women to rise up. It is not about stepping aside or doing favors but giving credit where credit is due, and appreciating talent regardless of where it originates. So when others think men are MAD for supporting change, we believe them to Making A Difference.

 

This Women’s Day in 2024, we captured these mavericks owning stereotypes and busting the myths that have held us back as a society.

 

The digital film was directed by award-winning director Saurabh Dubey, whose debut film ‘Never Ask Why’ won 63 awards across global film festivals in 2023.

 

The digital-first campaign is running across LinkedIn, Meta, YouTube and Newgen’s offices in India and United States.

 

16347: Declaring & Diagnosing Discrimination.

 

The caste system in India has been around for at least 3,000 years. Is Pathkind Labs—with its superior quality diagnostic services—detecting the discriminatory biases just now?

 

 

15928: Wunderman Thompson India Sells Shower Gel In Dirty Style.

 

Wunderman Thompson India shat out this Yardley Floral Essence Shower Gel commercial, which is creepy in its leering camerawork and light-skinned casting. The responsible creative team should be sent to the showers.

 

15806: Sappy, Crappy & Happy Women’s Day.

This Women’s Day advertisement from India—created by a man—comes off like a bad Hallmark greeting card. It just feels, well, wooden.

15789: To Infinity And Beyond Clichéd.

 

This travel campaign from India is infinitely awful.

 

15754: Clothes Closet Colonization…?

This campaign from India is explained as follows:

 

The print campaign was designed with the core thought of creating a world that has been heavily influenced by the Western Fashion. To add the millennial connection to the campaign, we took the widely popular internet abbreviation WWW and gave it a new meaning — World Wide West. The campaign captures the essence of western fashion through a striking collection, jewelry, maps and decor items.

 

Um, Native American gear reflects Western influence? And gets labeled as boho-chic?

 

15692: Menstrual Campaign Sucks. Period.

 

Here’s the official explanation for this campaign from India:

 

Menstruation and puberty solutions in India is not often spoken about. Brands normally tend to approach the subject of menstruation by being indirect and vague. The campaign was designed to bring these topics out in open and make it conversational. For a D2C brand, we needed to aid discovery of brand by being new age and sensitive.

 

Sorry, the attempt to be “new age and sensitive” about menstruation is a bloody mess.

 

15670: For Her Red Days Sucks. Period.

 

Hard to decide what is the most hate-worthy element in this Flossee commercial from India:

 

1. The sexist story involving an insensitive husband expecting wifey to clean up his mess while she’s suffering from her period

2. The sappy/happy ending

3. Naming a feminine hygiene pad Flossee

 

 

15573: Mental Health Awareness Mindlessness.

Shitty scam ads #CannotReplaceTalent