Seems like a lot of adfolks are publishing books lately — Phil Dusenberry, Pat Fallon, Allen Rosenshine, Sally Hogshead, Steve Lance/Jeff Woll and God knows who else. Must be a Boomer thang.
Add Ernie Schenck to the list with his upcoming book, The Houdini Solution (pictured above).
To quote the author’s own hype, “The Houdini Solution (McGraw-Hill) turns the conventional wisdom on creativity on its ear. Where most creativity books are pretty much dedicated to the idea of thinking outside the box, The Houdini Solution sees it differently, arguing that it’s the presence of constraints, not their absence, that ultimately leads to breakthrough thinking.”
Schenck’s career highlights include creating tons of award-winning advertising, writing the advertising column for Communication Arts and running a provocative blog — Ernie Schenck Calls This Advertising?
Ernie’s a good guy. That alone should make purchasing his book mandatory for everyone.
The Houdini Solution is slated for an August 31 release. Pre-order the book via Amazon.com or Barnes & Noble.
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