Friday, November 30, 2007

Essay 4779


Not too sure about this new Kahlúa campaign from Publicis New York. Granted, it’s no Bud Light “Zagar and Steve,” but it’s a pretty curious way to communicate the liqueur’s pre-Columbian heritage. There’s a really bad spot receiving lots of airtime right now that isn’t online yet—but click on the essay title above to see the launch commercial via YouTube.

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