No surprise here. MillerCoors pulled its latest “Protection” campaign starring actors from “The Sopranos” after protests from Italian-American groups. “We seem to be the last breed in America that ad agencies think they can take a shot at,” said Lou Rago, leader of the Italian American Human Relations Foundation of Chicago. MillerCoors officials initially tried to blow off the complaints. But the threat of a potential boycott changed their small minds.
At this point, adpeople and advertisers should know better. In the past year, we’ve seen similar garbage get dumped by Verizon and The New York State Lottery. Even the usually brilliant Goodby, Silverstein & Partners regurgitated the clichés for Denny’s.
The MillerCoors shit was expelled from the assholes at Draftfcb, where cultural cluelessness is common practice. This place is also responsible for the awful Taco Bell commercial pushing Latino and sexist stereotypes. For an enterprise boasting to be “The Agency Of The Future,” the IPG cesspool displays all the frat boy humor and sensibilities of the early 1990s—as well as the ignorance of pre-Civil Rights America. Bada-bing!
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