Thursday, January 26, 2012
9716: C’MON WHITE MAN! Episode 17.
(MultiCultClassics credits ESPN’s C’MON MAN! for sparking this semi-regular blog series.)
Advertising Age honored mcgarrybowen as Agency of the Year, so MultiCultClassics decided to jump on the bandwagon too.
The shop has undeniably enjoyed great success in recent years, and is often recognized for its old-school ways. Well, the throwback style goes beyond client services and rainmaking. The agency website boasts having a diverse staff—alongside a company portrait debunking the claim. And glancing at the people section reveals mostly White people in charge. But the biggest example of maintaining Mad Men traditions is Chief Digital Officer John McGarry III, who happens to be the son of CEO John P. McGarry, Jr. Congratulations to the McGarry clan for proudly perpetuating the industry’s storied White male dominance and nepotism.
C’MON WHITE MEN!
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Its called sharing the wealth, amongst yourselves.
Relationships matter more than talent in the advertising industry. Advertising is not a creative industry. A rare exception is Wieden & Kennedy, but for the most part most agencies suck at creative. McGarryBowen sucks at creative. But they do have good relationships with clients. At the end of the day thats the name of the game. America might be changing but the people with the money,power and influence will always be older white males. These older white males who run these fortune 500 companies like working with older white males at advertising agencies. Therefore white male dominance will always continue.
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