Advertising Age announced its GoodWorks blog is going on hiatus. Guess Madison Avenue has decided pro-bono efforts are no longer affordable—unless there’s a sure-win award involved. Wonder where the annual press releases for minority internships and inner-city youth outreach programs will be posted.
GoodWorks Goes on Hiatus
Creativity to Carry Best Cause-Related Work
Ad Age’s GoodWorks blog is on hiatus. If you have cause-related creative work, please share it with the editors of Creativity (Creativityeds@creativity-online.com), who will continue to highlight the best of the best. If you’re interested in finding out more about cause and green marketing issues, please check these blogs:
• Ad Council’s AdLibbing blog
• Cause Marketing Forum’s Companies and Causes blog
• Causecast’s CSR blog
• Jacquie Ottman’s Green Marketing blog
Ad Age will also continue to support the GoodWorks Effie Award. Stay tuned to see who wins this year’s Goodworks Effie.
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Also, Cause Marketing Forum's Cause Update (www.CauseUpdate.com)
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