McKinney seems awfully proud of itself for hiring the industry’s youngest intern, shamelessly maximizing the PR opportunities via Digiday and Durham magazine. However, MultiCultClassics predicted White advertising agencies would eventually recruit embryos to boost diversity figures—so handing an internship to a 12-year-old is no surprise. A peek at the agency website clearly indicates McKinney is struggling mightily to lure adult minorities. The North Carolina-based agency previously displayed cultural cluelessness when appearing on AMC series The Pitch in 2012. But bringing a kid on board for a mere week is, well, weak. That said, Glenn Green deserves an ADCOLOR® Award at least.
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