At Campaign, Cilla Snowball explained “How adland can crack gender equality in 2017”—which essentially means that diverted diversity will extend throughout the year as more White women are promoted in White advertising agencies. Snowball’s lengthy perspective isn’t worth re-posting, so here’s the condensed version:
Eliminate the gender pay divide; Unconscious-bias training for everyone; Know your diversity stats and set targets; Get more female creatives; Encourage women to say what they want; Encourage women to say what they don’t want; Get men to lead on equality; Balance shortlists, balance everything; Theworktheworkthework, and; Sponsor promising female leaders.
Heaven forbid a culturally clueless idiot like Snowball might replace the gender-based terms with racial and ethnic references to address true diversity. But given the current and historical attention paid to actual inclusiveness, the title of such an exposition would have to read, “How adland can crack racial and ethnic equality by 3017.”
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