Advertising Age reported on a stunt by French anti-racism organization Le Conseil Representatif des Associations Noires (Le CRAN), whereby a Black man “tattoed” with racial epithets walked through the streets of Paris to bring attention to racism. That Leo Burnett—a global White advertising agency—hatched the concept brings grand hypocrisy to the act. Then again, Leo Burnett employees probably offered lots of legitimate insight, at least from the racist side of the equation. The concept might have been more powerful if a White person had been adorned with all the slurs typically used by bigots, bringing consciousness to unconscious bias.
This ‘Human Billboard’ Tattooed With Insults Highlighted Racism in France
Man Walked the Streets of Paris Ahead of the French Election
By Alexandra Jardine
French anti-racism organization Le Conseil Representatif des Associations Noires (Le CRAN) highlighted the country’s ongoing racism problems ahead of the country’s Election last month, by sending a man through the streets of Paris tattooed in racist insults.
Agency Leo Burnett Paris collated the racist insults and names included in the tattoos via social media, interviews with celebrities and audio testimonials. On April 24, Le CRAN sent the man out into crowded areas of the city to hand out leaflets, and encouraged people to tweet about it with the hashtag #jeffaceleracisme. With National Front leader Marine Le Pen running for President at the time, it was a timely stunt.
“We want to alert the French to racist insults, the impact of which is often underestimated,” explained Louis Georges Tin, president of Le CRAN, in a statement.