Adweek reported Brad Jakeman quit his role as PepsiCo Global Beverage Group President, transitioning from crazy client to crazy consultant. Oh, and his first new patron will be PepsiCo. Maybe he’ll recommend a pool-out to the Kendall Jenner commercial or a reengineering of Creators League Studio. Better yet, Jakeman the diversity defender could team up with Jonathan Mildenhall to teach adland about inclusion. Hell, Jakeman’s Omnicom ties provide endless consultancy opportunities to convert White advertising agencies.
Brad Jakeman Is Leaving Pepsi’s In-House Creative Team to Start His Own Consultancy
He was also president of PepsiCo’s beverage group
By Kristina Monllos
Brad Jakeman is leaving PepsiCo to run his own consultancy but that doesn’t mean he’s done with the company. PepsiCo will be the first client for Jakeman’s new consultancy.
Jakeman served as president of PepsiCo’s beverage group. He also ran the in-house creative shop responsible for the much-maligned Kendall Jenner spot, Creators League Studio.
“We can confirm Brad’s Jakeman’s resignation and we look forward to working with him in this new capacity,” said a spokesperson for PepsiCo in a statement.
News of Jakeman’s departure was first reported by Ad Age, which obtained a memo written by Eugene Willemsen, vp of global categories and franchise management for PepsiCo. Willemsen will reportedly take over Jakeman’s beverage group duties until a replacement is found.
In a tweet confirming the departure Jakeman wrote that he was “super excited to start this next chapter” and that he was “even more excited that [PepsiCo] will continue to be a part of it.”
It’s unclear what will happen with his leadership role of the Creators League Studio. Representatives for PepsiCo declined to provide any further information