Oh boy—it’s not too late to experience Ad Age Next: Multicultural Marketing virtual event happening tomorrow. Hearing whatever the speakers have to say will be worth the price of admission. To be clear, it’s free. It’s a safe bet that attendees won’t miss anything interesting if opting to exit the Zoom extravaganza after Derek Walker speaks.
How Your Brand Needs To Rethink Multicultural Marketing
Last chance to RSVP for Ad Age Next: Multicultural Marketing event on June 29
In the past year, advertising and marketing professionals have re-evaluated their role in the perpetuating the inequities that persist in the U.S. More thought and more effort have been given to changing the diversity of leadership, staff and partners, the way business is conducted and how campaigns are crafted and released. But will the industry be able to sustain the momentum of this moment? And in a more fragmented consumer marketplace, is the so-called “general market” really relevant?
Don’t miss the Ad Age Next: Multicultural Marketing virtual event on June 29. Executives from Unilever, Black Enterprise, Mastercard and more will explore what multicultural marketing in a multicultural society looks like and how the industry can take its diversity, equity and inclusion initiatives beyond HR.
Access to the livestream is only available for those who RSVP at AdAge.com/NextMulticultural.
Among the topics being discussed are:
• How to drive systemic change in the media ecosystem
• Why economic mobility for communities of color is key to changing the landscape
• How equity played a role in Chicago's vaccination marketing efforts
• If by undervaluing multicultural agencies the industry is undervaluing the audiences such specialist shops know how to reach
• What are the next steps for brands and how will progress be measured?
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