Advertising Age reported, “McDonald’s Pledges To Buy More From Diverse-Owned Suppliers—The fast-food giant is dedicating a quarter of its $14 billion annual supply chain spending to firms owned by people underrepresented in business.” The fast-feeder should display the allocations like its menu board. That is, show exactly how much is going to each group, distinguishing racial and ethnic minorities versus White women.
Otherwise, it sounds like McCrumbs.
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Want the skinny on how McD's will accomplish that pledge? Look no further than this:
"About 25% of the company’s annual domestic supply-chain spending, or about $3.5 billion, will go to suppliers that are owned by women and minorities by 2025."
They can and will spend almost all of that money with suppliers that are owned by white women. A few tiny crumbs will go to racial minorities.
That means McDonald's can spend $200 million with a media buying company that is owned by a white woman on paper, but is run by her white husband who conveniently and quietly has a business relationship with one of the largest ad agency holding companies on the planet. They can then spend $50k with a Black supplier of cleaning supplies and, magically, issue a statement that rightly claims, "McDonald's spent over $200 million with women and minority suppliers last year."
When McDonald's says, "Over the next four years, it will increase its U.S. advertising spending with platforms owned by Black, Hispanic, Asian American, female and LGBTQ people from 4% to 10%," that means white women and white LGBTQ people will account for well over 80% of that spending and growth.
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