Wednesday, June 08, 2022

15849: Questioning Marketers’ Lack Of Responsibility, Action And Planning.

 

Here are a few more questions inspired by the previous post spotlighting the Verizon Responsible Marketing Action Plan:

 

How do White advertising agencies manage to continue qualifying as partners of major brands like Verizon?

 

Why do major advertisers pontificate on the imperative for diversity supplier programs while conspiring with White advertising agencies?

 

When will White advertising agencies face consequences for failing to meet clients’ requirements for diversity?

 

When will advertisers face consequences for flowing cash to White advertising agencies—and crumbs to agencies of color?

 

Who the hell is defining Responsible?

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