This campaign extension for UNDEREXPOSED ARTS is described as follows:
The new series feature portraits shot by award-winning visual artist Franklyn Rodgers, continuing the UNDEREXPOSED ARTS mission to celebrate and promote positive representation of Black British and Dual Heritage African/Caribbean people.
The portraits aim to inspire young people’s sense of self-identity, confidence and aspiration through this prominent platforming of diverse talent.
This professional campaign titled ‘The Next Gen’ was published in United Kingdom in July 2022. It was created for the brand: UNDEREXPOSED ARTS, by ad agency: Neverland. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 3 media assets.
While UNDEREXPOSED ARTS seems like a really cool and solid enterprise, it’s unclear why Neverland created the campaign—especially since Blacks appear to be underrepresented at the White advertising agency.
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