The official theme for Black History Month 2024 is African Americans and the Arts.
The Association for the Study of African American Life and History®—ASALH—presents an explanatory exposition including the following:
African American art is infused with African, Caribbean, and the Black American lived experiences. In the fields of visual and performing arts, literature, fashion, folklore, language, film, music, architecture, culinary and other forms of cultural expression, the African American influence has been paramount. African American artists have used art to preserve history and community memory as well as for empowerment. Artistic and cultural movements such as the New Negro, Black Arts, Black Renaissance, hip-hop, and Afrofuturism, have been led by people of African descent and set the standard for popular trends around the world.
In Adland, White advertising agencies routinely hijack Black artists and their work for campaigns—it’s essentially commercial cultural appropriation.
Hijacking Black culture is no problem. Hiring Blacks, however, is a big problem.
Happy Black History Month 2024!
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