Adweek published a report from its sustainability editor with a headline declaring, “Most of Adland Is Crickets on Climate.” A subhead claimed, “Greenwashing regulations and activism could make way for higher industry standards.”
The content quoted an executive recruiter who stated, “We are seeing some disappointing trends” around sustainability and DEIBA+.
The aforementioned items alone warrant color commentary.
Adland may be crickets on climate. However, Adland is cicadas on cultural cluelessness—swarms singing songs of systemic racism.
There will be greenwashing regulations. However, there will be no Whitewashing regulations to monitor, manage, and mandate DEIBA+ progress. Whitewashing, incidentally, trumps every color in the spectrum.
Any disappointing trends around sustainability cannot match the sustaining status quo in exclusive Adland. There’s far greater advocacy for initiatives involving plastic vs people of color.
On a closing note, it’s interesting that Adweek has a sustainability editor, yet no designated diversity editor. Such a role is probably delegated to a resident scribe of color or outsourced on an ad hoc basis, when necessary; ie, during Black History Month, Hispanic Heritage Month, Asian American, Native Hawaiian, and Pacific Islander Heritage Month, etc.
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