16790: On Prenuptial Disagreements In Adland.

 

Adweek published content titled, “Agencies and Brands Should Have Marriages Rather Than Flings.”

 

The fluff piece opened with the following:

 

Agency and brand relationships, when they work, can result in campaigns that shine and long-term connections that create wins for both sides.

 

When they don’t work it often leads to dissolutions, and the two sides rarely reconnect.

Essentially, a good client-agency relationship is like a marriage, according to a panel discussion at ADWEEK’s Brandweek summit in Phoenix, Ariz. on Wednesday.

 

“At AT&T, we always say our agency partnerships are marriages, not flings. We do really treat it like a marriage in the way that we communicate,” said Lianne Sinclair, vp of advertising and social media at AT&T, of the company’s relationship with agency BBDO and chief creative officer Matt Miller.

 

Okay, except the marriage metaphor is monumentally moronic.

 

White holding companies are global pimps, offering a whorehouse of White advertising agencies to clients. Not happy with Jeff’s and Rich’s performance? Meet Jordan.

 

Meanwhile, Advertising Age published content titled, “Agency Rosters On The Rise—Why Marketers Are Enlisting More Shops.” In short, clients prefer a harem of White advertising agencies to do their bidding.

 

And don’t expect to see any interracial hookups, as clients exclusively date White advertising agencies.