In Adland, Indigenous Peoples’ Day is essentially just another Monday—or the end of a holiday weekend for White advertising agencies acknowledging the occasion.
Yet unlike other special days, there are virtually no commemorative campaigns. No Land O’Lakes limited edition packages. No replica jerseys for the Washington Commanders or Cleveland Guardians. No Patrick DesJarlait tributes. No references to Iron Eyes Cody.
Indigenous people receive less than 0.3% of Adland’s attention today—and every day.
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