As a follow-up to the previous post on how LA-based Latino advertising agencies are responding to the current protests and political proceedings, here’s an example of how White advertising agencies in global holding companies are responding—offering a cultural contrast that also distinguishes independent shops and network firms.
The Latino ad agencies proactively provide support to coworkers, clients, and communities, demonstrating concern and delivering caring response to issues directly impacting people.
The global holding companies—by virtue of communicating to a broader audience—cover all and any protests, planned protests, and demonstrations via a message from Real Estate & Facilities Operations. If an employee feels adversely affected, they are encouraged to connect with the Employee Assistance Program (or, presumably, relevant ERGs).
Of course, the corporation spouts, “Your safety and well-being are our top priorities.” Yet protests and demonstrations are essentially positioned as nuisances posing challenges to getting to the office—that is, it’s a hassle for commuting vs communities.
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