There’s been lots of coverage on crimes and controversies from Cannes Lions International Festival of Creativity involving deceptive case studies, unverifiable campaigns, and more.
Not sure why anyone is surprised, as White advertising agencies routinely fudge data and case studies, presenting results in positive lights—and lies. And clients eagerly accept the exaggerated hype.
This year, trophies have been revoked, culprits have been reprimanded, and processes are being reviewed.
Do the penalties go far enough?
As previously noted, White holding companies benefit from volume of entries, leading to domination in special categories—and all categories, for that matter. The global giants should be responsible for any misdeeds within networks.
If a White—or even non-White—advertising agency is found guilty of bending or breaking the rules, hold the associated White holding company liable. When an award is revoked, why not nullify every shiny bauble collected by the parent corporation? Plus, ban the holding company and its firms from eligibility in future contests.
Additionally, charge the violating agency and holding company for costs incurred during the investigations.
Of course, there’s no way Cannes would ever enforce such accountability. Mostly because showing integrity could seriously impact its extravagant and excessive revenue-generating schemes.
So much easier and affordable to stage performative stunts to protect White women from creepy predators and promote DEIBA+ heat shields—although the latter is reportedly receiving reduced crumbs.
No comments:
Post a Comment