Advertising Age published the monthly employment report for US advertising, public relations, and related services—and here’s the topline summary:
Employment in advertising, public relations and related services surged by 2,800 jobs in July, the biggest gain in more than a year, and figures for May and June were revised from losses to gains in a sign of unexpected new strength in the ad market.
The striking rebound in ad employment—following months of sustained losses—came as the overall U.S. labor picture dimmed with weak growth in July and sharp downward revisions in May and June, according to the monthly employment report from the Bureau of Labor Statistics.
The unemployment rate edged up to 4.2% in July from 4.1% in June.
Okay, except President Donald J. Trump fired the Bureau of Labor Statistics commissioner, accusing the executive—sans evidence—of messing with the monthly figures for “political purposes.” So, it’s difficult to determine the accuracy of the latest industry information.
Additionally, the recent scandals at Cannes Lions International Festival of Creativity demonstrate Adland doesn’t hesitate to deceptively rejigger data. And Madison Avenue has historically presented blatantly false staffing numbers to inflate DEIBA+ figures.
Seeing the unemployment rate rose despite the “biggest gain” means the 2,800 new jobs do not offset the past year’s lost positions.
Analysts and anyone with half a mind also expect more job losses once Omnicom officially acquires IPG.
In short, the US Adland surge in employment is likely tied to a surge in lies.
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