17155: The Degeneration Of Adland…?

Adweek reported Adland is dumping younger drones, opining the rise of AI is leading to the demise of generations with letters after X.

 

Wait a minute. Now White advertising agencies are allegedly unfairly cutting older generations and younger generations.

 

Who’s left?

 

Middle-aged White men and White women?

 

BTW, the viewpoint was inspired by US Bureau of Labor Statistics data—which was deemed wrong by septuagenarian President Donald J. Trump.

 

The Ad Industry Is Dumping Younger Workers 

 

Workers under 25 are at their lowest level since 2020, according to U.S. labor data. While plenty of factors are at play, the rise of AI is impossible to ignore.

 

By Paul Hiebert

 

As artificial intelligence becomes a routine part of work at advertising agencies, the industry appears to be shedding younger workers.

 

Figures from the U.S. Census Bureau and the Bureau of Labor Statistics show employees aged 20-24 occupied 6.5% of all jobs in advertising, public relations, and other related services last year, the lowest since 2020.

 

In 2019, just prior to the Covid-19 pandemic, the same demographic was 10.5% of the advertising industry. But since 2022, the share of younger workers including recent college graduates has consistently declined.

 

The downward trend aligns with struggles young educated people are facing throughout the job market.

 

In recent years, the unemployment rate among college graduates aged 22-27 has inched higher than jobless levels for all workers, according to the Federal Reserve Bank of New York. Data reveals this is a new development: Young degree holders have consistently experienced lower unemployment than the general public going back to at least 1990, the earliest year for which data is available.

 

While plenty of factors, from industry consolidation to economic uncertainty, are driving some of these changes, it’s impossible to ignore AI’s role in displacing entry-level jobs particularly in fields like marketing and advertising.

 

Additional numbers from employment data provider Live Data Technologies show staff-level positions at U.S. marketing and advertising companies have declined more than 10% since January 2022. Manager and director jobs, meanwhile, have remained relatively steady during the same period.