Monday, June 05, 2023

16277: Anti-Ageism Recruitment Video Replays Old-School Discrimination.

 

Here’s delayed commentary for the previously spotlighted anti-ageism video positioned as a “recruitment campaign” for Adland. An earlier perspective from the video creator suggested producing the following:

 

“A campaign to speak the truth about the business could cut the supply of talent to the business, forcing it to value existing talent. … Stemming the glut of talent is a radical thought, but we have a moral imperative to try.”

 

Wow. There’s some really distorted thinking at work here.

 

“A campaign to speak the truth about the business” is rife with contradictions and hypocrisy. When have Adland executives ever spoken the truth—about anything? And admitting the truth behind discriminatory practices is most rare indeed. Hell, systemic racism inherently features denial at least and deception at best.

 

Related to the point above, to deliberately “cut the supply of talent” is also key to systemic racism, which is recognized as the self-interest of racist power—it involves actively maintaining exclusivity and unequal power structures.

 

An effort geared towards “forcing [the business] to value existing talent” poses paradoxical prejudices too. After all, who built the discriminatory environment? To force yourself to value yourself is self-absorbed insanity.

 

Finally, to deem the extension of inequality as “a moral imperative” reflects an absence of morals, values, and integrity. Or maybe the onset of early-stage dementia.

 

 

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