Garnier BBDO in Costa Rica is responsible for this El Lagar campaign—which feels like a scampaign—allegedly seeking to reach a young audience by connecting hardware tools with professional wrestling.
The not-so-clever tagline, however, underscores that words don’t always translate across cultures.
Some might read it as WresTOOLmania—while others see WreSTOOLmania.
The latter seems more appropriate, as the concept is shit.
