It’s easy to imagine how the idiots responsible for “Scared Straight Out of Advertising” thought they had a brilliant idea, as hacks rarely realize they are hacks. But this video is heinous on so many levels, from the global stereotyping to the clichéd script to the substandard production values. The exclusive millennials casting displays a true ignorance of the audience too. In the end, the video actually succeeds in positioning the advertising industry as a place to avoid.
Advertising Age reported on a Clinton Foundation advertising campaign with the theme “Not There,” spotlighting women’s rights on International Women’s Day. The lame concept erases women from billboards and media to emphasize a world without females. Um, this notion has been executed repeatedly by Blacks, Latinos and other minorities. Not surprisingly, the campaign was created by Droga5, a thoroughly hackneyed White advertising agency that’s definitely not there in terms of diversity.
Clinton Foundation Ad Campaign Erases Women From Billboards, Conde Nast Magazines
Marketers and Media Join ‘Not There’ Push for Women’s Rights
By Malika Toure
The Bill, Hillary & Chelsea Foundation introduced an ad campaign on Sunday with the theme “Not There,” drawing attention to women’s rights on International Women’s Day by rendering ads and magazine covers without any women. Cooperating marketers and media companies include Unilever, Under Armour, H&M, Diane von Furstenberg, Conde Nast, Refinery29, iHeartRadio and Snapchat.
A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report—data related to women’s rights such as compensation statistics and maternal mortality rates from the last 20 years. The site also encourages visitors to take part in some form or other, from “making a statement” by replacing social media profile photos with a blank female silhouette to supporting female comedians and film directors by attending their shows and screenings of the films.
In other executions, a Beats by Dre ad on Clear Channel Outdoor’s large digital will remove images of women and promote the website, the Clinton Foundation said, and the campaign will appear in Snapchat’s channel on Snapchat Discover, the app’s area for media brands.
“We are taking a collective stand that full participation for women and girls anywhere and everywhere remains the unfinished business of the 21st century,” Clinton Foundation Vice Chair Chelsea Clinton said in a statement. “By knowing the facts and what has worked and hasn’t worked to advance gender equality, we can accelerate the pace of change for women and girls—both at home and around the world.”
The campaign was created by Droga5.
A quick point about Anomaly, the White advertising agency that insists it’s not a White advertising agency, despite continuously excreting shit that looks, sounds, feels, tastes and smells like the same old shit produced by every other White advertising agency. For the Super Bowl, Anomaly presented the Budweiser “Lost Dog” commercial that topped USA TODAY’s Ad Meter—but failed to nab the oh-so-coveted Super Clio trophy—while also vomiting up the hugely unpopular and hackneyed Budweiser “Brewed The Hard Way” spot. Sorry, but Anomaly doesn’t know dog shit from regular shit.
Digiday published a fluffer piece titled, “Inside Pornhub’s content-marketing strategy” that presented further evidence proving Digiday and Pornhub are run by ignorant hacks.
Here’s one excerpt worth criticizing:
Pornhub initially saw Insights as a way to entertain its existing users. But as the response took off, it recognized the blog’s use as a marketing tool. It sought to use media outlets to widen the blog’s distribution—and mainstream news outlets have proved willing partners.“Our first huge data dump was a 2012 year-in-review, and while it was merely experimental, we saw the media coverage explode,” Pornhub vp Corey Price said. “Turns out it wasn’t a fluke, as we saw that when we diversified the offerings using different angles, it kept happening. This told us that the media was super receptive and actually championed our efforts as something unique.”
Um, mainstream news outlets are driven by the same thing as all media—capturing the biggest audiences and responses possible. So it’s only natural that such sources would seek to inflate viewership with sweeps-weeks-friendly porn references. To think the media morons “actually championed [Pornhub’s] efforts as something unique” is a delusional and stupid belief.
Here’s another excerpt deserving of ridicule:
The popularity of porn notwithstanding, Pornhub’s content is still controversial, and pushing its content out there could risk a backlash from those who believe porn objectifies women and is bad for relationships.
Um, “those who believe porn objectifies women and is bad for relationships” would cover the intelligent, responsible and law-abiding public majority. The people who don’t believe porn objectifies women and is bad for relationships—that is, Pornhub’s core audience—are not attractive to advertisers. Or the rest of society, to be frank.
Give the Pornhub crew credit for their consistently desperate attempts to generate self-hype. But even in the case of Digiday, the pornographic brand is being exploited for selfish purposes—that is, Digiday is fishing for visitors to its own lame site.
