Advertising Age reported Jell-O is rebranding to attract younger parents and kids. A press release announced:
“The new fruit and pudding imagery unleashes imaginations by shifting away from literal depictions of the product to re-imagining how the flavors can come to life in a playful, sensorial way, transporting customers into the Jell-O world of jiggly goodness.”
There are no plans to reconnect with Bill Cosby—while his spokesperson duties included hyping Jell-O Jigglers, his undoing arguably and allegedly resulted from an obsession with jiggly goodness.
