Essay 4301

From AdAge.com…

------------------------------

4A’s Graduates Largest-Ever Multicultural Intern Class

Kimmel Center Event Also Includes Agency Job Fair

NEW YORK -- In an event that marked a significant acceleration of the American Association of Advertising Agencies’ efforts to broaden the ethnic diversity of the advertising business, the organization’s 10-week Multicultural Advertising Intern Program (MAIP) graduated its largest class ever last week. The event last week at the Eisner & Lubin Auditorium in Manhattan’s Kimmel Center feted 151 graduates -- a total up nearly 50% over last year’s class.

The program, which is open to college juniors and seniors of African-American, Native-American, Hispanic, Asian, Pacific Islander and multiethnic descent, offers 10-week paid summer internships in advertising agency offices across the country. More than 70 agency facilities are part of the program, which ends with a graduation and career fair.

According to the 4A’s, one reason for the increase in size of this year’s program was to meet large ad agencies’ rapidly escalating demand for more multicultural employees.

[Click on the essay title above to view a video of the graduation event.]