There’s a new Just For Men® hair color commercial that blatantly dramatizes ageism in the workplace. Couldn’t find the spot online or via YouTube, but it goes like this:
An executive steps into an elevator and notices his graying hair reflected in the metallic walls. The elevator suddenly stalls and even drops, while the announcer voiceover asks if gray hair—and the way you look to others—is keeping you from moving ahead in business. After the graying man uses Just For Men® hair color, he’s confidently interacting on the job with coworkers who are clearly younger and appear to respect him. The tagline reads: Stay In The Game.
Can’t help but wonder about the creative team behind this bullshit. Are they Old Men, dealing with the bias prevalent on Madison Avenue? Or Young Turks using the opportunity to slam the agency Baby Boomers they despise? Either way, leave it to the advertising industry to prey on the paranoia associated with a growing form of discrimination. It’s an age-old tactic that’s pathetically outdated.
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