Two more online comments posted for Alberto J. Ferrer’s follow-up perspective under The Big Tent at AdAge.com…
Mary, you quote the great Henry Ford, who was an anti-Semite. Just great. —Charles Welch, New York, NY
In the end, the return of investment will determine if this trend will continue. Will Spanish-speaking people generate enough incremental income to justify marketing to them in their native language? And, equally important, will English-speaking Americans continue to reward these companies with their business, or will they look for alternative brands and companies to support? —Jim McGinn, Bonita Springs, FL
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