As if we needed more reasons to hate focus groups, check out the ads designed to sell them.
Touting the facilities like hotel accommodations is common.
Why, you can even enjoy a spa-like experience.
Forget roundtables and M&Ms—now conduct groups from 50,000 feet.
Looking for breakthrough advertising insights? Partner with research companies exhibiting clichéd advertising concepts.
Dealing with these guys is like trying to master a Rubik’s Cube.
The deeper insight here? Sex sells focus groups.
Deep thinking on the obvious is plentiful too.
Finally, you have to wonder how this ad would have fared in copy testing.
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