If you haven’t visited The Big Tent at AdAge.com lately, take a quick click over there. The blog continues to be the premier place to go for diverse perspectives on cultural communications.
Alberto J. Ferrer is among the top contributors, consistently willing to share his opinions with honesty and openness. Ferrer is a very unique—and courageous—professional among TBT bloggers. The man actively works in the advertising industry, so he’s experiencing and commenting on matters firsthand. In real time.
In many ways, multicultural marketing people will see little news in Ferrer’s writings—but only because it’s all based on familiar and mutual dealings. That is, we’ve seen it, heard it, debated it and lived it before. Constantly. Even the responses left by visitors tend to be clichéd. However, that doesn’t diminish the importance of holding the conversations.
Hopefully, TBT viewpoints are being read and contemplated by the audience that could most benefit from the posts: Non-multicultural marketing people. Or the culturally clueless, to be less polite and more specific.
The Big Tent is an opportunity for us to peek into communities outside our own. It’s a first step toward breaking down the exclusivity that has forever plagued the entire industry.
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