From The New York Daily News. Seems like this concept would have been more successful before Giuliani cleaned up Times Square.
City debuts NYC condom
BY JORDAN LITE, DAILY NEWS STAFF WRITER
The Bloomberg administration wants you to “get some.”
Yes, that’s exactly what it means.
The city is debuting its newest, NYC-branded condom Thursday, along with a $900,000 TV and subway ad campaign in English and Spanish, which includes a wink: the tag line “get some.”
“It’s a double entendre: get some condoms and, of course, we are making it safe in New York to get some sex,” said Dr. Monica Sweeney, the city’s assistant commissioner for HIV prevention and control.
“I think people will get it,” she added, sans irony.
Like the originals, the free, second-generation condoms sport black wrappers with a loungy, transit-inspired sensibility. The “NYC” lettering evokes the new taxi logo, while “condom” is spelled out in the colors that make up the subway lines.
The original NYC Condom, unveiled last Feb. 14, was a runaway success. The city handed out an average of 3 million a month — twice as many as it used to distribute.
Health officials decided to give the condom a makeover “to keep it fresh and make sure it stays out there and people are reminded to use them all the time,” Sweeney said.
Last year, the Archdiocese of New York blasted the condom campaign, saying it “degrade[d] societal standards.” The archdiocese’s spokesman, Joseph Zwilling, had no immediate comment yesterday.
Straphangers can pick up the condoms at major subway hubs during rush hour Thursday.
More information is here.
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