Despite the arguments that Latino advertising is evolving—and in some areas, it is—soccer (or fútbol) remains an overused theme. State Farm attempts to be progressive, yet amid a baby’s room filled with toys and accessories for newborns, there’s a soccer ball. Visa also tries to depict contemporary lifestyle images, but still feels the need to stick a soccer ball decal on the family ride.
Other advertisers don’t even bother being subtle.
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