To sell smoothies to Latinos, Jack In The Box salutes Carmen Miranda…?
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3 comments:
I'm not sure this is because they want to sell to Latinos so much as they want to point out the fruit in their shakes.
Yeah, that’s probably true. It might even be an ad that ran across general and minority-targeted media (found this ad in a current Latino-targeted publication). Was really just noting how messages can gain added meanings when placed in segmented media.
Ahh see I did not know it was in a Latino targeted publication. In that case I have to agree with you it does have a double meaning, regardless if they meant it to or not.
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