MultiCultClassics wonders if Madison Avenue and the Color Line by Jason Chambers could capture a wider (i.e., Whiter) audience by sporting a different cover. Technically, there’s nothing wrong with the current cover. The image was drawn from an actual advertisement for Zebra Associates, a Black ad agency that launched in 1969 and closed in 1976.
Yet when you consider the covers of most Black-related advertising books, you’ll see the words and imagery sometimes present a political or even militant vibe that may be polarizing for non-Black folks.
As stated in previous posts, Madison Avenue and the Color Line should be read by everyone in the industry, especially given the continued diversity drama. The book really does offer an incredible historical perspective on the business, detailing how things evolved into the current situation. To quote the standard Black History Month headline, “It’s not Black history—it’s American history.” So here are a few alternative covers that might provide greater crossover appeal.
Not completely sure what this means, but it has a friendly urban feel.
This concept turns the tome into a handy educational guide.
This final idea taps into the popular AMC Mad Men series, with a nod to Ralph Ellison and Lowell Thompson.
This is the sixth installment of MultiCultClassics’ running review of Madison Avenue and the Color Line by Jason Chambers. See the previous posts here, here, here, here and here.
1 comment:
You don't know how much this made me laugh.
I think it's one of the best of your posts :D
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