From Tampa Bay Business Journal, is this a typo—or just typical? Coke is launching a new campaign targeting Latinos. And the work was created by Hispanic Marketing and Advertising Agency of Record for Coca-Cola North America Ogilvy & Mather. ¿Que pasa?
Coke unveils marketing pitch for Hispanics
Tampa Bay Business Journal - Atlanta Business Chronicle
The Coca-Cola Co. has launched a multi-media marketing campaign aimed at the nation’s 45 million Hispanics.
The tagline “Destapa Tus Sueños,” or “Unleash Your Dreams,” is the Hispanic adaptation of the Atlanta-based beverage giant’s “Open Happiness” global integrated marketing campaign that began in January.
The campaign began airing a new television commercial on March 20 and will expand its media presence with a strong showing during Univision’s highest-rated program, “Premio Lo Nuestro” music awards, on March 26. The new ad will run on Spanish language networks including Univision, Telemundo and TeleFutura.
Also, beginning in May, Coca-Cola will start national marketing, advertising and public relations campaign featuring the Mexican National Team in the United States. It will offer several opportunities for soccer fans, including a soccer clinic with Guillermo “Memo” Ochoa; attending friendly matches of the Mexican National Team in the United States; in-game experience as part of Coca-Cola “Ball Kids” program in Mexican National Team matches and collectible premiums.
The campaign was developed with Ogilvy & Mather, the Hispanic marketing and advertising agency of record for Coca-Cola North America.
Coca-Cola has offices, including a customer development center, in St. Petersburg and Tampa.
Hat tip to Make The Logo Bigger.
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