Wednesday, March 18, 2009
6556: Dora And Dunkin’
New models in a MultiCultClassics Monologue…
• The revamped Dora the Explorer isn’t as outrageous as imagined. But she does come off like a Bratz wannabe. Maybe her cousin will pick up hip-hop flavor and be renamed: Yo, Diego, Yo!
• Dunkin’ Donuts is launching a campaign to promote a long-neglected menu item—donuts. Between coffee drinks and waffle breakfast sandwiches, the place had stepped away from hawking its namesake product. The company’s marketing officer said of the new campaign, “We’ve been doing so much innovation that it really is timed to refocus back on our core.” Um, a waffle breakfast sandwich does not qualify as innovation. Plus, look for a donut breakfast sandwich soon.
• A new study shows obesity can take 10 years from a person’s lifespan. America runs to an early grave on Dunkin’