Monday, July 06, 2009

6906: MBA In Bullshit.

Build your brand online —with a Master’s Degree in Internet Marketing. The hype states, “The Internet Marketing Master’s Degree provides an in-depth exploration of Internet-specific marketing methodologies, Internet law, and interactive advertising design principles, as well as teaching the best ways to utilize social media networks and search engine optimization. Through it all, you’ll gain the necessary tools to create a viable marketing and strategic plan for selling products, developing and cultivating a brand, and for protecting a company’s reputation within the Internet community.”

Um, why is a college offering a Master’s Degree promising expertise in areas that the entire industry has not yet figured out?

1 comment:

Anonymous said...

Actually I do not think its an MBA program just a masters...... Also to be fair 90% of post graduate programs are based upon teaching Bullshit.